RAD HOURANI

ill Rad Hourani be the next Karl Lagerfeld ? This young Canadian designer attract our attention for his really great talent. If you will take a look on his collection you will understand that the future of this guy in the fashion system is very clear. Buyers, Importers, Distributors, Fashion victims and  those who didn’t hear about him, we invite to take information and keep your eye on him. Here below we made a short selection of his work just to give you an idea. But for more information we invite you to visit his nice website. Rad Hourani reinvents fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris. Like all truly great visionnaires, Hourani not only depicts fashion, he defines it, and gives it cultural resonance. Gender-agnosticism is the driving conceptual direction in Rad Hourani’s work, and growing up and living in such different parts of the world has certainly contributed to Hourani’s rather holistic design approach: self-tought and driven by a passion for modernity, Hourani creates a luxurious yet affordable lifestyle that has rid itself of any conventional restrictions : no gender, no season, no rules, epitomising the values of freedom and unisex elegance. Hourani does not consider himself to be either a designer, nor a photographer, nor an artist, nor a filmmaker, nor a writer, nor an art director, nor an architect, nor a musician. He is all of that in one, which gives him a wide scope of self expression that puts his mark on everything he is undertaking and that nurtures and pushes further his vision of a world without any boundaries be they physical, mental, or gender-based.

www.radhourani.com