NIKE Vs. ADIDAS: Who Owns The Market ?

It’s no secret that Nike and adidas aren’t the best of friends; with lawsuits, poached superstar endorsements and defecting designers, the Three Stripes has made serious attempts to dethrone its all-conquering arch-rival in the past few years. While in the…

IN SEARCH OF THE SIX-PACK

What does it take for me to lose my pot belly and get "six pack" abs? Bulging biceps are attention-grabbing and a well-defined chest is always impressive, but nothing screams sex appeal on a man like chiseled abdominal muscles. If…

WHAT 25 GRAMS OF PROTEIN LOOKS LIKE ?

Most of us need at least 50 grams of protein a day, and significantly more if we’re working out a lot or trying to lose weight. This graphic shows what 25 grams of protein looks like in a variety of…

THE 100 LAWS OF MUSCLE

1. There is no perfect training program. In fact, very intelligent, very successful coaches often disagree with one another. That means you're going to have to learn a lot, think for yourself, and experiment. Don't like that? Take up jogging. 2. The…

HOW TO REDUCE BODY FAT WITHOUT LOSING MUSCLE

If you are like many people working out, you probably have a bit more body fat than you would like. There are tons of guys in gyms that lift hard during the year to gain mass, but they also have…

ENKO RUNNING SHOES

We've certainly seen a lot of running shoes with shock-absorbing cushions in the soles, that are designed to absorb energy on the downstep and then release it on the upstep. The Enko shoe, however, takes that concept a step farther…

BEST EXERCISES FOR EACH MUSCLE GROUP

Your body has approximately 640 muscles (depending on who’s counting), and it’s important to keep every group mobile and healthy. How many muscles do you ignore when you train? You might not realise you are doing it, but it’s easy…

HOW TO LOSE WEIGHT ?

In order to get fit and then stay that way you need to understand how the process works. It’s not magic and it's not rocket science, it’s logic - more specifically your body’s logic. There is a certain number of…

HOW TO BUILD MUSCLES ?

The only time your body changes and gets leaner or bigger is when it has to. The body is a bio-machine designed to adjust and optimize itself for survival so every single thing you do influences that change. If the…

SEXERCISE: An Exciting Alternative To The Gym ?

Sex should be considered a significant exercise for burning calories – that’s the happy conclusion reached in a study, published by researchers from the University of Quebec. We know that it’s not easy losing weight, and that a strict diet…

THE BEST AB WORKOUT SCIENTIFICALLY PROVEN

Weather the absolute best ab workout can get you a set of abs like this depends on more than just the exercises. Genetics, and especially diet play a huge role as well. Okay, let’s get one thing straight right now;…

THE BEST LOW-IMPACT WORKOUTS

While low impact workouts used to be thought of as light and simple workouts mainly associated with the senior citizen crowd, most workouts of this kind can easily get the heart rate into the target heart rate zone. A little…

ROYAL TENNIS IN RENAISSANCE ITALY By Cees de Bondt

Standard tennis history books have so far focused mainly on the role that tennis played in England and France. These studies were projected in response to the diverse opinions that had developed as to how, where and when tennis originated.…

HOW TO LOSE WEIGHT FAST

As you’ve heard before from your parents or friends, there are several ways on how to lose weight. But, the most common mistake people make is that they do not know how to make a proper diet. First of all,…

THE LED LIGHT SNOWBOARD SUIT By Flat Cat Productions

Night snowboarding usually equates to grueling pre-dawn slogs up backcountry routes or short, icy turns under stadium-like lights at small resorts. Nowness.com has put a new spin on those traditional forms of night riding. In this stunning piece of film,…