THE DIESEL ADVERTISING CAMPAIGN ON ON PORN WEBSITES

Diesel has always been a brand that played against the rules and as a result has produced some of the most interesting advertising campaigns over the last two decades. In a quest to bring the brand back to more relevance…

HOW ADVERTISERS TRICK YOU INTO BUYING SH** YOU DON’T NEED

Despite not having the financial means to purchase more - nor, really, the necessity, people still do. What void are they trying to fill, and how do advertisers continue to persuade consumers to buy things they don’t need? It’s the…

#MAKEACHILDCRY

Today, a child dies every 7 seconds from lack of care. The main reason for this tragedy is the extreme poverty. Michaela is 5 years old. She was born in Grand Anse, one of Haiti's poorest regions. As a victim…

CANNES LIONS FESTIVAL ADVERTISING By Dan Burn-Forty & McCann London

Instead of firing your worst-performing employees—which also requires you to pay them a severance package—the Cannes Lions Festival wants you to invite them to the festivities this summer. Shot by photographer Dan Burn-Forti, the following print ads were created by…

MARKETING: Three Tips For Presenting To An Unfamiliar Audience

“I’m leaving this morning to fly out to give a presentation training session to one of America’s largest brands. I’m excited, but nervous because I have limited information about my audience tomorrow. I know the department they represent. I know…

SALES TECHNIQUES & TRICKS USED BY RETAILERS

How Apple, Nike and others increase their income? If you notice that display racks are nicely scented, it’s not just shops are tidier at year’s end. Scents like citrus and floral can make you linger and stay alert in the…

THE EYES OF A CHILD

This video challenges the way society looks at people with disabilities. French non-profit Noémi Association invited parents and their kids to play an educational game together on camera. At first, the rules seemed simple enough. The parent-child pairs sat next…

HOW TEENAGERS USE SOCIAL MEDIA ?

There’s a whole category of social-science fallacy that revolves around extrapolating from one or two cases, so we should be careful not to read too much into a recent Medium post by 19-year-old Andrew Watts about how he and his…

MARYLIN MONROE & CHANEL Nr.5

Chanel Nr.5 is a symbol of good taste and is currently one of the best selling perfumes in the world. Coco Chanel asked the perfume designer Ernest Beaux to create a perfume “which smells like a woman”. Chanel Nr.5 is…

HOW TO BUY FOOD: The Psychology Of The Supermarket

This is the first part of a two-part series on how to get the most of your supermarket-shopping experience. Part One discusses how supermarkets try to get you to spend more time and money than you originally wanted. Part Two,…