The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive honey squares. The packaging seeks to stand out from the visual cacophony of the competition, a blatant contrast to the standard cereal box approach. Lacy Kuhn is in her final year in Western Washington University’s design program. She will be graduating in Graphic Design, so she is looking for full time work/internships. To get in touch with her, gust follow the link below.
