In Japan, ad agency Absolute Territory PR has begun to advertise on the once-unclaimed real estate of … wait for it … girls thighs. Now any girl over the age of 18 can be paid to be a walking billboard. Using the notion that ‘sex sells’, this clever marketing strategy was reported to be a big hit with businesses across Tokyo—especially to Japanese men. Girls who are interested in renting out their legs will have to get their legs ‘stamped’ with an ad, after which they can go about their daily routine.
They will have to wear the ad for eight hours or more a day to get paid—and preferably dressed in miniskirts and high socks. To prove that they are ‘advertising’ the stickers, participants must also post pictures of themselves wearing the ad on Facebook, Twitter or other social media networks.
Eichi Atsumi—a spokesperson for the ad company—said that the only guidelines for the job is that the registered person should be connected to “at least more than 20 people on some social network and that they are over 18 years old”. According to The Daily Mail, about 1,300 girls have already “registered their legs as ad space” with the company, and the numbers are only increasing. Is this new advertising medium degrading or genius? ( By Rebekah Rhoden from www.lostateminor.com )