his campaign is designed to encourage the use of the ampersand over the three character word ‘and’. The campaign is titled ‘Why use and when you can use &.’ This was applied to a variety of products that were handed out as promotion for the form of the ampersand and it’s many forms within typography. Scott is a graphic designer, studying at leeds College of Art. Scott can be contacted at the link below.
www.smbstudio.co.uk
