arketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. Of course, they are much less expensive than TV or print ads so they are a good alternative in this economic climate. And even if the marketer had the money to spend on lavish conventional media campaigns, using guerrilla tactics appears frugal and smart and appeals to an audience that appreciates such attitudes. If the guerrilla stunt works and gains news media coverage and serious online buzz, then it has also achieved the coveted third-party endorsement and peer-reviews that are so important to today’s consumers.
A large-scale floor sticker was used in by a Swiss skydiving school. Their agency, Wirz/BBDO Switzerland, managed to execute a simple idea that achieved media coverage and is still making the online rounds. The images of the city skyline make it extremely clear what Swiss Skydive.org A very cool idea!
To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel.” Made by AD Agency.Creative Director is Bernard Kramer.
Leo Burnett in Sao Paulo created this simple yet clever ad for Arcor bubble gum.
Baggage claims at airports get more and more interesting for advertisers. The Venice Casino uses the moving ad space to communicate with tourists. Additionally free tickets for the casino get shared to the tourist.
Do you know first aid? To raise awareness around World First Aid Day, ad agency Downtown Partners placed life size realistic decals of a person at the bottom stairwells in Cineplex Odeon Theatres in Toronto. At first, the decal generates the impression that someone is lying down unconscious and needs help, but as you get closer, you’ll realize it’s just a picture on the floor with a call to action to visit www.redcross.ca for a first aid training course. Let’s hope it doesn’t freak someone out and give them a heart attack first.
Nothing looks more tragic than a closing down sign in an empty store. It’s sad, its depressing, its damn ugly. The clever folks at Ebay Belgium have turned that frown upside down, and promoted themselves along the way with their new ad campaign. The campaign, although funny, actually has a lot of truth to it. When you can’t find it in a store, you know you will find it on EBAY. Clever, short and sweet!
Life like print ads are sweeping the world’s most prominent cities. In Paris, Stringfellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lamp posts throughout the city. The ads are sharp, sexy, and almost interactive in their appearance, providing the ultimate X-factor that most advertising agencies only ever dream about.
Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand’s D700 model in Korea. At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the “paps” appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard. The accidental superstars then followed the red carpet all the way out of the station and into a mall – directly into the store where they could purchase the new D700.
This below, is the Dutch Football Federation – 2010 FIFA World Cup T-shirt. A really genius idea created by the Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands Creatives: Bas van de Poel, Daan van Dam.
