Located in Barcelona, Ham on Wheels is a particular fast-food mixing the world of Coca catalane, a typical dishes and bicycle. In this original place, the ham is carefully selected and guests can sit on bicycle seats. “The logo has been solved underlining the word “on”, to make the play on words with the name “ham” more obvious, while at the same time using the typical graphic resource for “on wheels” type of establishment. In addition, we have designed other elements for the interior of the restaurant -projected by designer Chu Uroz- such as decorative hams hanging from the ceiling, road marks that are at the same time interior signaling, or the menus and drink mats”. Developed by Forma & Co. et External Reference, the interior design reflect perfectly the concept of the restaurant. – Marketing concept: Albert Castellón; Art director: Chu Uroz; Corporate Identity and graphic design: Forma & Co; Interior Design and art installations: External Reference Architects. For more information, follow the links below.

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