If there are small capsules enabling one espresso at a time, why not an espresso machine / tool which communicates the same? The usage and function is reduced to this purpose, there are no double- or single-buttons, no trash bin for capsules, space for big cups or extras. Take a capsule, place it into the lid, turn it manually into the classical bayonet catch and 25ml water will dissolve the 5mg into your espresso. A part of Nespresso’s appeal is it’s super-simplified process, so why are many of the machines so complex? CUP reflects the original minimalism of the brand with straightforward aesthetics and functionality. No double or single buttons, no built-in trash bin, no space for big cups or extras. Simply take a capsule place it into the lid, turn it manually into the classic bayonet catch and a preset 25mg of water will dissolve the 5mg into your espresso. Gerhardt Kellermann worked for designers like Sam Hecht, Nitzan Cohen or Herbert H. Schultes while still a student at the Stuttgart State Academy of Art and Design. After his graduation, he acted as an assistant to Nitzan Cohen for three years. Today he runs his own studio in Munich, focusing on industrial design and photography. Late 2012 Ana Relvão, Gerhardt Kellermann and Herbert H. Schultes founded the collaborative Industrial Design Associates. He is also invited teacher at the State Academy of Fine Arts and Design Stuttgart, Academy for Fine Arts Saarbrücken as well at the Academy for Fine Arts Braunschweig. For more information or to get in touch with Gerhard, do not hesitate to visit the link below.