To prove the water resistance of the Galaxy S5 we surprised people strolling by Lake Zurich with an unexpected challenge: They had to jump into the ice-cold lake and take underwater selfies. The spot shows people chilling out along the Zurich Lake when suddenly a diver appears by their side and gives them the Galaxy S5 to attend a call. Then they jump into the ice-cold water in front of everybody and take a selfie underwater while some hidden cameras are filming the scene. A really viral video that stunts by its creativity. Our congratulations to Serranetga agency from Zurich. For more information or to get in touch with the creatives, just follow the link below the video.