When Anna Robertson was volunteering in Ghana’s Accra, she heard the word “yevu” a lot—and now, the local Ewe term for “white woman” is the name of her brand. Founded in 2013, YEVU was born of Robertson’s fascination with the traditional wax print fabrics found in the capital city she once called home. Though bold, colorful, lively patterns are the label’s design focus, it’s as much about people as it is about textiles. Robertson has joined forces with Ghanaian seamstresses and tailors in an attempt to connect them to a greater global market, supporting and sustaining local industry and helping to create new opportunities. Launching in Sydney’s Surry Hills last year with a pop-up shop, the entire range of bright, breezy men’s and women’s attire sold out in one week. To follow up, Roberston just released the second collection, aptly named “YEVU 2.0.” All men’s and women’s YEVU attire—from hats to totes and bomber jackets—are now available online at the link below, with prices starting at $25AUD. ( By Katie Olsen from Coolhunting.com )For more info go to visit also the link below.
