You’ve given some thought to the idea of brewing your own beer at home, but for one reason or another – the complicated nature of home brewing, a lack of space, or a spouse you’d like to stay married to – you’ve decided not to go down that route. But now, there’s a new connected appliance that could change all that. A small Seattle based startup by the name of Picobrew, is about to ship its beer brewing appliance, a $1699 device that’s the size of a microwave oven and is about the closest we’ll probably ever get to a Nespresso for beer, allowing one to brew beer in the kitchen without all the mess of traditional home brewing. PicoBrew’s CEO Bill Mitchell, became a fan of home brewing during his time at Microsoft MSFT +2.38%, where he ran some of the software giant’s first forays into smartphones and wearables.
But as a busy software executive, he found that scrubbing large vats at 2 AM made home brewing a difficult hobby to maintain. So being the technologist that he is, Mitchell started to think about what would happen if he applied Internet of things and big data innovation to the process of brewing beer. He was soon joined by his brother Jim Mitchell and fellow Microsoftie Avi Geiger, and the trio set about creating a device that would not only brew beer in a kitchen, but would also connect to the Internet. And it’s this connected nature that is possibly the Zymatic’s most disruptive idea.
The world of beer brewing is social in nature, where brewers form communities in the real-world and online to share recipes and keep tabs on what others are brewing. With the Zymatic, recipes and batch data can shared, and brewing a friend’s recipe and replicating a batch is easily within reach, whereas before it would have been much harder given the high variability of traditional home brewing.
The idea of connected beer brewing is attracting fans not only among the home brew crowd, but in the big leagues as well. Some of the Seattle’s craft beer luminaries, like Red Hook founder Paul Shipman, have sung Picobrew’s praises. Other master brewers are trying out early Picobrew prototypes to experiment with recipes on a small scale before creating thousand gallon batches in their big iron breweries. So beer fans, if you’ve always wanted to try brewing your own beer but felt the old-world way was not a fit for your lifestyle, your time has finally come. ( By Michael Wolf from Forbes.com ) For more information, follow the link below.