We don’t often give advertisers free promotion, but this Guinness commercial had us utterly captivated. Created by BBDO New York, the ad features a group of wheelchair basketball players with an unexpected twist at the end. Watch it for yourself and be prepared for some serious heartstring-pulling at the end. Dedication. Loyalty. Friendship. The choices we make reveal the true nature of our character. Music: The Cinematic Orchestra – To build a home (feat. Patrick Watson).