Engage Production Ltd, specialist in interactive technologies for branded environments worked with Avantgarde Middle East to support them with bringing the Virtual Style Pod concept to life. Launched at luxury retail destination The Galleria, on Al Maryah Island, Abu Dhabi — the project was a collaboration between Engage, Fashion3D and Avantgarde Middle East. Employing augmented reality, the virtual style pod enables visitors to click through a range of clothing and accessories while a 3D ‘virtual styling’ expert assists with fit and colour. Built by Engage, using the product fashion3D by Space3D, in partnership to create the software and Avantgarde responsible for concept and hosting, the Virtual Style Pod provides a fresh and exciting engagement alternative within the live event and retail sector and should be considered a powerful new weapon in the battle to innovate and reinvigorate the experiential marketing sector.
A technologically advanced system, the Pod brings together the virtual and physical worlds by combining a life-size screen mirror which overlays the user’s image with incredibly realistic 3D renders of clothing, the world’s first 3D cloth simulation. It enables users to quickly create outfits by mixing and matching a wide range of garments from the host’s inventory. Mobile engagement and social media allows hosts to further increase conversions through follow up marketing activities such as sending users selective reminders about items they ‘tried on’ and related marketing materials.
“The Virtual Style Pod is a terrific tool for brand reinforcement because it increases engagement and dwell time,” comments Steve Blyth, managing director of Engage.
“It’s a ground-breaking way of providing an additional touch-point for brands to reach their customers and differentiate the experience they provide. The experience itself could expand sales, boost revenues, and brand advocacy by encouraging customers to buy more.”
“The idea is to get people to engage with the technology,” said Andy Hasoon, Engage’s commercial director. “What we have here are augmented and virtual reality companies to show what the latest technology can do for business.” For further information about the virtual style pod and other stunning installation from Engage, email info@engageproduction.com