HATZIYIANNAKIS: Pebbles Packaging Design

12


Design is an endless exercise in communication. Mousegraphics is a creative office that realizes this basic principle since 1984, and in a way that concerns each one of its partners/ clients separately. This product is strange and unique. To paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.” For more information or to get in touch with the design studio, just follow the link below.


9

10

11

www.mousegraphics.gr