Sometimes you don’t need a full team of creatives and pay millions to get your brand cool again. Ewan Yap from Kuala Lumpur, Malaysia explores the idea of the ‘Big Brand Theory’ by simplifying and cropping the iconic graphics of heavyweight brands to their purest form. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining its integrity and comprehension at the same time enhancing the aesthetic value. The concept revolves around the mantra ‘how much can you leave out’ . To get in touch with Ewan just follow the link below.