Nicolás Gomez started a new project at LOLA Madrid called Bicycled. The aim of the project is to create new bicycles from old car scraps. Nicolás tells that the idea for the project came about from their experiences of being an advertising agency. He says that creating products that connect with people is what they do on a daily bases and for them, Bicycled is simply the perfect example of that. They are concerned about where the world is going now and the project is built from the belief that it’s always better to do then to say. At Bicycled, bikes are handmade; created by bicycle shop owners. Chains are made from old transmission belts, indicator lights become reflective lights and car upholstery becomes seats and handlebars. Each bicycle is made out of real car parts so it means that no two bikes will ever be the same. For more information or to buy a “bicycled” just follow the link bellow the video.
