Acronym has a reputation for creating both stylish and functional outerwear. And probably this brand is on of the world’s best techo-fashion design company. The only brands that can compete with them are the legendary Stone Island (Italy) and Mastrum (USA). This guys made exactly what Prada Sport have to do. Founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket, one of the coolest inventions of 2002, and collaborations with companies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore & Associate, demonstrate Acronym’s capability in both advanced styling and functionality. Early 2002 saw the launch of the limited edition ‘Acronym Kit-1’ and with it, the launch of the Acronym house label. Just watch this impressive pictures and pay attention on the details. Than, remember to watch the video presentation. To get in touch with Michaela & Hugh, just follow the links bellow.
