Lorenzo Buffa’s “Analog” wooden watches have a design aesthetic that is as subtle as their nominal pun. “For my senior thesis I wanted to design a wooden watch brand featuring a unique flexible soft strap. My goal was to create a gender neutral form that accentuates the material. I prototyped various watch forms, faces, and straps. This project involved material explorations, form studies, product development, and brand identity building”. Buffa completed his degree in Industrial Design at the University of Arts notes that the collection of watches is “made from various wood veneers, Italian leather, mechanical watch movements, watch crystals, gold and silver hardware.” Still, the 25-year-old designer prefers to let the images speak for themselves, and the product photography is duly thoughtful indeed. Check out the rest of Buffa’s work on his website bellow.
