INSTANT : The Polaroid Story

Is a business story, about what happens when a company loses its innovative spark. It is a fine-arts story, showcasing the amazing things people did with Polaroid film. It is a technology story, of a company that created and maintained a niche all its own for 60 years. And it is a pop-culture history, of a friendly product that millions of people absolutely adored. I like to think that it also tells a larger story, about the rise and fall of American invention and manufacturing. Princeton Architectural Press released this great “Book Trailer” in anticipation of the book’s release. “The Story of Polaroid” book tracing the rise and fall of Polaroid. For more information just watch the book trailer here bellow and visit the liunk after.