The male fitness modeling industry is a completely different market segment from men’s fashion modeling, with different photographers and industry players. While male fashion modeling is centered on clothing fashion designers, fitness modeling is geared toward supplements and fitness magazines. While male fashion models show off clothing, male fitness models show off their muscles. They usually have the defined body of bodybuilders, but with less emphasis on muscle size in favor of lean muscle tone. They are unlikely to use steroids because they don’t want to get big: their body weight is usually similar to (or heavier than) fashion models, but they have a body fat percentage usually lower then 10% owing to increased muscle mass and reduced fat mass. That said, fitness modeling doesn’t have the very strict requirements for height and weight of fitness modeling, and if a guy is muscular, usually it is easier to break into this business – at least on a part-time basis – than to become a male fashion model; but if he wants to be a professional MFM, it’s a completely different story: it requires great dedication, great efforts and discipline, not to say a very good genetic. A fitness model relies on his physique to gain jobs and, even between projects, it is important to remain on a strict training schedule to stay in shape. In addition, here the wealthy fashion industry is not involved, so fees in this niche market are usually considerably lower than those of fashion models (even if things have been changing in the recent years due to fitness industry general grown and people’s increased consciousness about health and fitness). This means that often even the professional models use their visibility on magazines also as a showcase for their career as personal trainers or fitness coaches. Many of them offer their expertise through personal websites, providing online expert advice for fee. Here below you can see some of the best-known and successful MFM today on the market. They demonstrated to have it all: good genetic potential, managerial and marketing skills and the determination and spirit of sacrifice needed to get to the top in their field.


Nick Auger (Florida, 1982)  is a former computer science college student who had never tried modeling until the 2003 Model Universe Champion competition he won with a near perfect score. Since then, he has appeared in numerous magazines and Websites giving fitness tips and showing off that impecable body of his. Nick, who has made LA his base for the past few years  and has just finished some major modeling campaigns overseas for Maybelline Asia and Hawaiian Aqua Hotels, recently signed to join the Marines Corp and is currently in boot camp.


Greg Plitt (Baltimore, Md., 1977) has appeared on the covers of more than 100 fitness magazines and 25 romance novels in the last years. He won the 2009 Star Physique Award for Best Male Physique on TV. Men’s Fitness magazine named Greg one of America’s 25 Fittest Americans, while DNA Magazine calls him one of the 60 Sexiest Men Alive along with Daniel Craig, and syndicated TV show EXTRA named him one of America’s Most Eligible Bachelors. Greg is the face of Thierry Mugler’s worldwide Angel Men and Ice Men fragrance campaigns, and is a sponsored athlete for MET-Rx Engineered Nutrition, Under Armour Performance Apparel and Gold’s Gym. Greg has done commercials for Old Spice, Dodge Ram Trucks, ESPN, Under Armour, MET-Rx and PETA and has also appeared in countless infomercials. Greg has starred on the big screen in The Good Shepherd (with Robert DeNiro)and Terminator Salvation (with Christian Bale). Images of his body were used to create Dr. Manhattan’s muscular physique in the 2009 film Watchmen. You’ve also seen him on TV in Bravo’s Workout, HGTV’s Designed to Sell and NBC’s Days of our Lives. He is a two-time All-America wrestler and a PRO-rated skydiver with more than 1500 jumps to date. Before taking on acting and modeling, Greg graduated from West Point U.S. Military Academy and served as an Army Ranger as well as a captain and company commander of 184 U.S. soldiers.


David Kimmerle (California, 1988) was adopted and moved to Huta when he was 9 years old. There, after graduating from high school, he owned a construction company and traveled to several countries and states for work. Victim of the housing market and economy downfall, at 30 he found himself overweight, single and unemployed. At this point, he decided to change his life, and joined the local gym: for sure, it did work! Shortly after hard training and seeing results he made a goal in 2009 to build the body of his dreams and finally decided to move to LA and pursue a career in bodybuilding and training. Now David Kimmerle is a full-time fitness personality, Cover model, Certified Personal Trainer living in Hollywood. He is now sponsored by Bodylogix and South Seas Skin Care and recently won the NPC Utah- Male Physique category; 1st place and overall.


Before becoming a bodybuilder and a personal trainer, Lazar Angelov (Sofia,Bulgaria, 1984) played professional basketball for 10 years. He led his team in scoring for multiple seasons and was one of the best point guards of his class. At the age of 16 he joined the junior national team of Bulgaria and played for a couple of teams in the National Basketball Association of Bulgaria. At the age of 18 he spent an year and a half in the Army, where he found his vocation – bodybuilding. It became a constant part of his life and he went on to earn a certificate for a personal trainer from the National Sports Academy.  He dedicated his life to bodybuilding and since 2006 has been taking part in different competitions, being noticed for his balanced physique and incredible definition. As a model he takes part in a number of music videos and advertisements.


Intensely hard core yet classically athletic, Ulisses Jr. (New York, 1977) is one of the most attractive sports athletes and natural bodybuilders. The New York native is a lifelong natural athlete who maintains a quality, promotable and photogenic physique year round. Competitively, Ulisses is the reigning Musclemania Pro World Champion and former Musclemania Pro Superbody Champion. He is a recognized international leader in the natural bodybuilding community, has appeared in numerous US and European magazine features and each year makes personal appearances throughout the world.


Max “The Body” Philisaire (Haity, 1980) is an Elite Beverly Hills Los Angeles Personal Trainer and fitness lifestyle coach.  He is best known for his mental and spiritual approach to health and fitness, results-driven, high performance training techniques, and his incredible ability to motivate others. Philisaire was born in Haiti to an Afro-Haitian father and mother. At the tender age of 8, his parents migrated to south Florida. Max is a highly certified fitness expert with over 12 years of body building experience. He is also a U.S. Military combat war veteran. While deployed in Iraq, he used his bodybuilding training as a survival tool to keep himself and his fellow soldiers motivated. Max currently resides in Los Angeles, CA. When he’s not working, he enjoys traveling and attending to his responsibility to the community by getting involved in charitable activities. Max has been featured as a fitness personality on NBC’s, “America’s Got Talent,” Style network’s, “How Do I Look” and Spike TV’s, “Deadliest Warrior”.  He has also been featured in numerous MTV music videos, TV shows, magazine publications and runway fashion shows. Channeling his personal experiences while working towards his own fitness goals, Max now leads by example and shares insight to men and women around the world through the World Wide Web, personal appearances and as a columnist helping people achieve their personal health and fitness goals.