Kegless is the name of Australia-based designer Tom Hussey’s eco-friendly solution to beer-packaging it in a box, which costs less and is a more space-efficient way to transport the suds than in six-packs. With a two-pronged focus on cost and environmental impact, Hussey’s invention eschews pricier bottles, kegs and cans in favor of a revolutionary collapsible container that maintains the CO2 pressure while barring oxygen. And it’s turned heads. “I wanted to reduce the environmental effects, but also reduce cost and provide a marketing benefit,” says Hussey, who has already received interest from one of Australia’s major beer producers. “It’s all very well to come out with a product that has less environmental impact, but people need to want to buy it.”
