The advertiser or the company who wants their product to be advertised will select an advertising agency. The advertiser will present an advertising brief to the creative group of the advertising agency they have selected. The advertising brief will include product attributes, the unique selling proposition of the product and the market they want to sell the product to.
The age group the economic profile, etc. The creative group of the advertising agency will now make the advertising concept based on the advertising brief the advertiser gave to the agency.When the concept is approved by the advertiser, the agency will now produce several advertising execution concept, how the print ad will be executed, the TV ad that will be produced based on the concept the advertiser has approved.
It will take several meetings between the creative group of the agency and the advertiser before they can come out with a print ad and a TV ad that will feature the product advantage and creatively crafted to reach the desired consumers is finalized. If you want advertising to be your career major in marketing. However watch this simple video below that shows you in 5 steps essentials to make advertising.