Sun cream packaging developed for RNB Laboratories and sold in Mercadona supermarkets. “The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles.
These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality.
The colors of the containers provide the necessary differentiation between the sub-ranges of products: sunscreen, tanning, aftersun. The graphics serve as a rapid and clear identification of each one of them.
This is achieved by the prominent and powerful presence of a numeral that indicates the protection factor, a key element in the purchase decision, and that at the same time strengthens the personality of the range.” For more information we invite you to visit the link below.