We bring you a preview of FanCulture: The Evolution of Influence film which digs into the strange world of fan culture. We go from sneaker and running culture to collectors and fans of things we’ve never even heard of. A ton of opinion in this one, but worth a view for sure. Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion. A great documentary that you must see.