The Cube Electrolux was a unique temporary dining concept. The aim was to create an experience that surprises and inspires with fantastic tastes, gastronomic hints and tips from some of the world’s greatest chefs – supported by Electrolux as the provider of professional kitchen appliances, and never-before-seen views, ultimately stimulating guests to explore their own creative boundaries next time they entertain friends or family at home. Two Electrolux Cube’s was travelling across Europe offering a memorable dining experience for 18 guests per setting in magnificent locations. The transparent and semi-transparent structures was seen atop of monuments, buildings and even water platforms in Belgium, Italy, Russia, Switzerland and Sweden but only for three months at each location. The Cube by Electrolux featured a different hand-picked resident chef at each venue and offered tailor-made recipes using locally sourced ingredients and all prepared on state-of-the-art Electrolux appliances. The chefs Bart de Pooter and Sang-Hoon Degeimbre both have 2 Michelin Stars, rotate every two weeks. Very nice idea that we hope other companies will replay.
