INFLUENCERS is a short film documentary that explores key New York-based creatives of our time and their effect on the industry. Visionaries from the fields of advertising, design, fashion and entertainment are examined for their ideas and influence on the industry, how they create trends and where and how these trends manifest in mainstream culture. Over the past few years, we’ve been banging the drum for the importance of outside influence in popular culture – something that can get lost in today’s hyper-stressful working environment. For any creatives who haven’t left the office – how can you be creative when all you ever see is the same four walls? And for any clients demanding that your agency come fitted out with sleeping bags as standard, remember that a well rounded creative team with outside interests and something to say for themselves other than their job is more likely to come up with that ground-breaking campaign. A broad range of influences is a much more reliable source of creativity than the ever-elusive lone strike of genius. Get out and about, people.
