he art of innovation is learned by a child when he is even too young enough to understand the word ” Innovation”. And I believe he can design and sell an innovation in a better way than Product companies of 21st century can ever imagine. Ask about his MBA degree, well his principles are taught world wide in every MBA college. There are books written on his principles. You probably are laughing at me right? And yea, you might like to simply close this window and say ” Anand your psyche is going through a couple of changes. Come back later “…Well, OK I agree on that, but do read my explanation and let me know if I am wrong in assuming that. When I was a child, I was friends with another child who used to build castles in his own garden which accommodated his friends . He used to play with them in his castle and specifically instructed them not to step on the fence as that would distort the design of his imaginary castle. He managed to do everything just by a rope . He and his brother used make curves out of the pipes in such a way that they would get a boundary and seperate compartments created in the final structure.
And then they used to imagine at the same time by making up a story on the castle . ” This is the castle that we make we both scientists have created. This is the most promising discovery of mankind. It actually is a Time Machine . People entering in this castle can go back the past and open up doors to the rooms which represented a particular decade. ” And then they both used to time travel and come back when Mommy used to call boys for snacking. Well, no doubt, Sir, these boys were trying to create something in the air. A child’s imagination is fascinating .Isn’t it? And realistically, they were trying to build castles in air. They indeed were successful in doing it. And you would agree there are zillions of children like him who can do that (or even better than that). To me , they used to follow a step by step guide to create something (that is Innovation).
(1) THINK OF AN IDEA (I will build a castle in my own garden)
(2) IMAGINE A STORY AROUND THE IDEA (Imagination of the child)
(3) PREPARE THE PROTOTYPE OR THE PRODUCT (And that too in low cost by just using ropes)
(4) MARKETING OF YOUR IDEA FOR THE PRODUCT ( Telling Stories , imagining etc.)
(5) BRAND PROMOTION ( Time Machine…..! No one can beat that !)
(6) SELLING THE PRODUCT (Telling your friends the marketing story around the brand and convincing them to join you in your castle)
And , you were doubting on my psyche? Imagine now these boys never left this spirit during the due course of their childhood, what do you think they would have done by now? Well first of all , I guess these guys need no introduction and what they turned out is well known to each of us. These guys are you and me, my friend. And we are where we stand today. So, what happened in the due course of time. Where did that imagination, creativity and that passion for execution go away? Did mommy called us way too early into the reality. Did mommy lured us with the delicious breakfast when we were way too hungry?
Did our hunger over ruled our creativity and asked us to enter into the real world before even trying to give a shot for our DREAMS. Of course, our mothers never did that. This MOMMY I am talking about is the whole society who is a disbeliever in everything. Everything which is not normal and is not proceeding with the quasi symbolism of current affairs is something which is not acceptable to them. And we obey our MOMMIES stricly in this case. ( even though they are not our real mothers ) Is there any reason to become way too realistic and ignore simple pleasures of DREAMING . Or rather would you guys like to join me back again for BUILDING CASTLES IN AIR ?
By Anand Aurora
