FORD CONCEPT 021C BY MARC NEWSON STILL LOOK FRESH

re-look at the Ford concept car that was unveiled ten years ago! Back in 1999, then ford’s head of design, J.Mays decided to get a designer outside of the company on a concept car. He chose Marc Newson who had been designing furniture and products but never designed a car before. Marc Newson’s design was a simple and affordable small car. Built from carbon fibre, it has some interesting features like the rear doors are hinged at the back that four wide opening doors for easy entrance and egress. The trunk functioned as a pull out drawer instead of a lift up lid. Newson named the car 021c after his favorite Pantone color. When the car was unveiled, it was almost universally despised. The design was too left-field and people back then still not ready for a boxy and toylike car. But today, 021C is the only concept car that still looks fresh and futuristic of all the concept cars in 1999.

www.marc-newson.com
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