awa are the first 100% authentic African-made sneaker. The laces are made in Tunisia, the rubber soles in Egypt, the leather in Nigeria, the canvas in Cameroon, the packaging in South Africa and the final product is cooked up by craftsmen in Cameroon. The kicks are available at Soula in Brooklyn and Dover Street Market in London (probably one of the best stores ever) Comme des Garçons has put in an order too. We really appreciate this cool busioness model and hope that other guys arround the planet will use same model to develope new products. The message of the Sawa staff is really nice and honest. “We have always been told beautiful stories about Africa: the man of the jungle, King Kong and his beloved woman climbing the roofs of New York, hakuna matata!!! That was funny, wasn’t it? And we don’t forget the stories for the grown-ups: the super-heroes of the IMF, the good souls of the World Bank and the top economists, convinced that the African Miracle is about to happen… one day or the other. That’s also funny, isn’t it? The SAWA story belongs to a different kind. It is a story about people, a story about a challenging economy against the North to South flow. Purchase raw materials in Africa and transform them in finished goods… in Africa! We don’t promise to donate part of our income to some charity association for each pair of shoes purchased, nor to built a pipeline towards Manhattan. Our shoes are made in Africa and will be made in Africa as far as you will enjoy wearing them. This is the only promise we make. We spent time in Africa working on the brand, grasping the spirit of it. This was real fun!” We invite you all to buy this cool sneakers. Any importer or distributor interested to start a business with Sawa, he can get in touche with them at the link below.
www.sawashoes.com
