id you ever dream to become a fashion designer? Do you have in mind a fashion item that you consider can sell a lot? Or you are a design student that need to experience in fashion? Well…finally your dream can come true. The name is USEABRAND and represent a really innovative idea. Is seems to be very simple. Just 3 steps: Design; Upload and Vote. If you win, you will receive euro 5 for every item of your design sold by Useabrand! If your design receives the most votes, you will receive one gratis article of that design and €5 of each article of your winning design sold on our online or Zollergasse shops. If you get 2nd or 3rd place, don’t despair, as you will receive a gift certificate of €50 or €30, respectively. You can enter your designs every month, under either men’s or ladies’ fashions. The procedure: Grab a pencil and sketch your design ideas. It could be that perfect piece of clothing that you’ve been wanting for so long but couldn’t find in any store or it could be the next fashion trend that sweeps across the world! 1) – Sketch your design. 2) Create and account and upload a digital photo or scan of your design to useabrand.com 3) Vote!
The monthly winner of each category receives €5 per article of the winning design sold. To even out the playing field, designs that are entered for voting after the first of the month, stay on the voting ballot for one more month albeit with a voting tally of zero at the beginning of the next month. This ensures that there is no disadvantage to entering a design on, for example, the 25th of a month as opposed to the 1st and that all designs are given a fair chance to win the most votes.
Like the lives of those who wear it, it exists to be lived, experienced, free of imposed dogmas or encumbrances. Innovation and a focus on the future are the key aspects that define Useabrand. Using effective and original PR strategies and an original design aesthetic, designer Anna Rihl, and CEO of Useabrand, Moritz Baier work together with Useabrand users on a new Fashion Paradigm: “The Fashion Democracy”.
Moritz Baier is the founder and CEO of Useabrand. While studying photography at the Academy of Graphic Arts in Vienna, his creative-artistic talents and free spirit became self evident. After directing and producing music videos, designing album covers for EMI, and working on various long-term artistic and commercial-photographic projects, Moritz finally stumbled upon Fashion. But fashion is a two-headed-snake, and Moritz decided early on that the Fashion-Scene and Fashion-Design should be disparate entities- and that he would concentrate his efforts on the latter. His conviction that ‘everyone can design’ formed the basis for the Useabrand idea. His current responsibilities include project management, product development and quality control. “The ideal state of fashion is not a dictatorship” says Moritz. Anna Rihlis is the Useabrand’s chief designer. Alongside her studies at the Linz University of the Arts, she has refined her style by designing for wendy&jim, Servane Gaxotte, Irina Volkonskii and Christian Lacroix. She designs and plans Useabrand’s bi-seasonal collection and is responsible for all of Useabrand’s fashion design process. This enables her to be the perfect connection between Useabrand’s design-community and the eventual production of their designs. Anna discusses the practical and technical details of the designs of each monthly design winner- a process that ensures that the product is both successful in its execution from design stage to production, yet true to the vision of its designer. Here below you can see some fashion items we download from the website.
So don’t wait! Visit immediately their website below and start your collection. And don’t forget to send us some comments about you fashion system experience. We send our congratulations to Moritz and Anna for their cool idea.
www.useabrand.com
