GETTING SQUARE WITH COKE: packaging design by Andrew Kim

Eco Coke by Andrew Kim

t’s a design for a much more reasonable, smart, ergonomic, and gosh darnit, it just looks lovely. It’s so green, it’s 100% plant based. It’s made out of greens! And it’s much more stackable. The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. The current PET bottle is it’s 100% recyclable, but that only about 50% of the bottles distributed get recycled. The bottle you see here is more collapsable than the current one though, encouraging more recycling due to ease in transport. The bottle collapses 66% smaller than its original size. You’re much more likely to hold on to a bottle for later recycling if you can carry it in your pocket.

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