Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. The next step is to enjoy the music. Watch all on the video below. A really cool idea! Our congratulations to this talented creacives guys from JWT. For more information or to get in touch with them, just follow the link below.