Gender equality is not only a basic human right, but it’s achievement has enormous socio-economic ramifications. Empowering women fuels thriving economies spurring productivity and growth. Yet gender inequalities remain deeply entrenched in every society. Women lack access to decent work and face occupational segregation and gender wage gaps. They are too often denied access to basic education and health care —women are still being denied proper work, wages, education and healthcare in some places. UN Women teamed up with Christopher Hunt of Ogilvy & Mather to come up with a series of thought-provoking ads that highlight authoritative attitudes towards women. The ads show the real Google search results of search terms like “women need to”, “women should” and “women cannot”, revealing the abhorrent opinions that people around the world have about women. The words “women shouldn’t suffer from discrimination anymore” and “women cannot accept the way things are” appear in tiny, white print that are barely legible, showing how these opinions are largely ignored. For more information or to get in touch with the creators of this campaign, just follow the links below.
