Men’s personal care is a growing market opportunity. Interest in men’s beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men’s beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade.
Today’s man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance. In the hopes of appealing to a younger age demographic of males, Nivea released its ‘Nivea Revitalizing’ line of skincare products.
The line was designed for men between the ages of 22 and 28. Nivea Revitalizing offers high-quality skincare products that are intended to attract young men willing to pay higher-than-average prices for skin products. The packaging for ‘Nivea Revitalizing’ was designed by Michelle Han, who is studying at the Art Center College of Design. The design layout is very simple but crisp, featuring a clean white backdrop with blue diagonal stripes. Nivea hopes that the product makeover will boost sales and attract a younger clientele. In today’s society, businesses looking to succeed must focus on not only selling their product, but also selling the experience or lifestyle to which it is associated. Businesses that portray youthful and confident qualities in their products will likely experience favorable results. ( By Jaime Neely from www.trendhunter.com ) For more information on Nivea products we invite you to visit the link below.