Is an Italian brand owned by A-VENTURE Company, dedicated to promoting accessible beauty trough handcrafted design-inspired objects. They are located in the extreme North East corner of Italy, a few minutes drive East of Venice. They sit in the Industrial triangle of Northern Italy, where economic growth of the past 40 years has topped the world statistics. Brionvega is a famous old italian design brand. Some of you remember the television and radio sets designed in ’60 by Richard Sapper and exposed in the permanent exhibition of MOMA in New York. After years of silence A-Venture Company re- launched the brand with a brand new generation of products: a special limited edition of Doney and Algol (all numbered) and Alpha, first Brionvega lcd. Alpha was declared by Wallpaper Magazine as one of the best 5 products of in the domestic appliance category. All the products are mostly handmade and completely made in Italy and as packaging they have an aluminium flycase.
Valerio Cometti’s lateral thinking and disinterest in design as purely a cosmetic process is combined with a serious investment into developing a long-lasting aesthetic result. Such methodologies have allowed Valerio Cometti and his team to bring to life a product that, once again, fully embodies Brionvega’s set of values. Coloured, compact and “portable” and aimed to a sophisti- cated and distinguished market, ALpHA speaks directly to those who love design and appreciates technology.
ALpHA
The icon, the past, the imagination, the “Italianess”, the style and the future. Clearly too meaningful for a TV set. Nearly just enough for ALpHA, the new generation of TV. An LCD television set with integrated DVD player, whose style echoes the immortal masterpieces of furniture design from the ‘30s: Le Corbusier, Breuer, Mies, Eileen Gray. ALpHA is made of two sleek elements joint by a chromed steel frame through which custom made cables pulsate.
This design is a clear rejection by the designer of the false “bi-dimensionality” of the common LCD screen, as while the screen is flat, it always rests upon bulky stands. Thus the ALpHA’s innovative layout instead allows the base to hold the electronics and the DVD player. The remote has been designed and developed with the same attention to detail: the quality of the product is instantly recognisable in the moment in which the remote is held in the hand.
Die cast aluminium has been used, not cheap shiny plastic. Just turn it over and place it face down on the table for an instant homage to all Brionvega style. Valerio Cometti and his team at V12 Design have breathed life into the ALpHA with the simplicity and ingeniousness that makes “Italian style” great. It’s enough to demonstrate that a TV set is just a TV set, if it’s not a Super//Fluo.
Super / / Fluo, always looking for challenging, has generated this TV set. Originality and innovation to raise the difference from any other known. It is the last audiovisual leading edge. Sense and sensibility, technology and design, exclusivity of the materials, this Tv set it’s unique. Primo is “dressing technology”: it dresses the technology and at the same time it becomes a furniture masterpiece.
PRIMO
Primo is more than the usual two-dimensional flat TVs. It curves itself on the sides with its short wings, of limited thickness. It develops the third dimension but still not bulky and flat. Its shape grants a natural and safe prop, without requiring additional parts, pedestal or wall bracket. Wherever lays, Primo adds value to the environment. Particular but simple.
The wings, (which are also the support brackets for the wall) contain within them the speakers. Do not be fascinated only by the aesthetic value. Primo is the has high end performances. Its sound may surprise for a TV. The digital amplifier is class D (high-power electrical amplification), 4 channel. Each channel has a power of 15 watts. The audio amplifier has an independent power supply. There’s no dissipation of sound.
The speakers are stereo hi-fi sound (like a mini-stereo). In any environment, Primo gives the highest performance in terms of quality and high audio definition. Innovation and creativity characterise Primo, totally “Made in Italy”. Designed and produced by the Super / / Fluo team in Italy .Make up only by prime quality materials ( aluminium, glass, leather ).
For both luxury design and production. Instead of the usual plastic or polymer, Primo’s chassis it’s made of aluminium. Among its virtues, being lightweight, durable, rust-proof. Does not retain heat. First is the first LCD of tempered glass. That means lightness, aesthetics and anti-glare feature. Moreover, the glass allows the operation to the soft touch keypad.
DONEY
The Doney is symbolic for the effectiveness of simplicity in design and electronics. The Doney limited edition maintains its classic colours so respecting the original design created in 1962 by Richard Sapper and Zanuso, ( exposed in the permanent collection of MOMA – New York ) with only one modification, the lower case has been chromed to add brightness and a contemporary look.
Doney in MOMA
The new Doney will be released in a limited edition 299 pieces in the revisited chromed colours: Nero Notte (black), Bianco Neve (white) and Arancio Sole (orange), all precisely laser-marked with metallic ID tag and packaged in an exclusive aluminium case. The Doney Limited Edition shines brightly with own light and reflects all that surrounds it.
The archetype of televisions by definition, the Algol has over the years become the symbol for Brionvega. Its compact size and distinctive shape has made it irresistible to entire generations. Today it has been reinterpreted using a rubberised matte finish in military green.
ALGOL
The Algol Limited Edition asks not only to be admired but also to be touched so that the contrast between the brightness of its screen and its rubberised matte finish can be fully appreciated. The indelible laser marking on the side of the screen, the metal plate and the aluminium case underline its uniqueness. The Algol Limited Edition revels in being distinctive. Super//Fluo presents the Brionvega Algol Limited Edition, a total of 199 pieces in military green with a rubberised matte finish. Easy on the eye, great to the touch. Let this Italian classic awaken your senses.
Of course the collections continue with many other items ( Huge screen Televisions; Radios, Mirror Tv, Rear-Wiew Helmets, WHDMI etc.etc. For more information just contact the company. You can download images and describtions of items as well as high definition images at the links below.
A-VENTURE SPA, VIALE LINO ZANUSSI 11, 33170 PORDENONE, ITALY
T. +39 0434 379 211 F. +39 0434 379 500 INFO@SUPER-FLUO.COM
