lfa Romeo Belgium has been taking their Alfa Romeo MiTo to busy shopping centres to demonstrate just how easy it is to buy. The ambient stunt, associated with the Salon de l’Auto et de la Moto de Bruxelles, involves suspending a car in such a way to make it fit into a shopping cart. The tag line, “Your chance to own an Alfa Romeo”and invites people to discover all the reduced prices at www.alfaromeo.be. Pictures here were taken in Woluwé Shopping Centre and will soon be replicated in other malls in Antwerp and Liege. As part of a sales promotion campaign, these ambient stunts in Belgium’s busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Graphic design: Wim Sels
Production: Christ Lannoy
www.duvalguillaume.com
www.alfaromeo.com
