aybe you remember the DUREX beautiful spot you can see at this link: www.superfad.com/player.php?project=251&item=566 Many people ask us who are the creative and producer of this spot. Well, the company is called SUPERFAD and is a brand-driven design and live action production company composed by a collective of designers, directors, animators, and artists. Their mission mission is “to see brands in unexpected ways and to express a brand’s voice in an undeniably original fashion”. Superfad’s work runs counter to the trend of design studios who present a singular house style. With offices in Los Angeles, New York, Seattle and London, their work is informed by a wide array of cultural and intellectual influences. Fine art, science, math, and literature are fused with illustration, photography, and technology to produce stunningly original imagery. Superfad was founded in 2001 and has produced award-winning work for many of the most respected brands worldwide. Honda, Sony, Target, Adidas, and AT&T are just a few of the companies who have turned to Superfad for inspired branding. So we invite all the companies in search of cool and innovative communication to get in touch with SUPERFARD. We also like to make our compliments to SUPERFAD staff for their “super” work.
SUPERFAD FOR ADIDAS-F50
Superfad was also recently approached by “180 Amsterdam” to create a vibrant 45-second online video to showcase the new adidas F50 football boot, which is exceptionally lightweight and styled with a beautiful two-tone skin. The concept was to highlight the boot’s design within the setting of a light tunnel. According to Superfad Director Clayton McDermott: “The challenge was to create a spot that not only provided the viewer with a comprehensive overall view of the exterior design and the technology that lies within, but one that also conveyed the incredible speed and maneuverability that the new F50’s design affords the player.”Accordingly, Superfad’s introduced subtle & abstract stadium elements throughout the spot which allowed freedom to create some beautiful product shots of the boot flying through a stream of light trails, and the opportunity to see the boot in situ, doing the job it was created for – playing football.To keep the look of the spot consistent, Superfad came up with the concept of having the F50 boot interact with a football made up of the light streams that appear throughout the spot. Playing with various speed ramps and bullet time effects gives the viewer time to fully appreciate the boot’s design, while reinforcing the exceptional speed its lightweight design gives the player. The spot is further brought to life by the incredible sound design provided by Resonate Studios, which brought to life the edits and created a soundscape that heightens the overall mood of the piece. Take a look at: www.superfad.com/player.php?project=24&item=709
www.superfad.com
