Did you know that your food intake while you are pregnant affects your unborn child? Simply eating a donut or having a cup of coffee may have an effect on your baby. To educate the public on this, Brazil-based agency Paim has created a series of ads for the SPRS in Brazil. The ads feature babies suckling on naked breasts that have been drawn with sugary treats and coffees, coupled with the haunting header that reads “your child is what you eat”. ( By Winona Wee from Designtaxi.com )
Advertising Agency:Paim, Porto Alegre, Brazil
Creative Director:Rodrigo Pinto
Art Directors:Vanessa Locks, José Pedro Bortolini, Matheus Mendes, Júlia Poloni
Copywriters:Marcio Blank, Cindy Schneider, Mariana Ferreira, Eduardo Pandolfo
Illustrator:Joel Nunes
Photographer:Raul Krebs
Lettering Design:Matheus Mendes
Digital Artist:Gariba
Production:Alex Souza