LIMITED EDITION “CHOCOLATEXTURE” SET BY NENDO

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French design show Maison et Objet named Oki Sato, head of design at Nendo, the designer of the year. Asked by Maison et Objet to create a set of chocolate for the occasion, Sato looked to playful textures, leading him to design a set in which each piece is crafted after a Japanese word for a certain texture or sound. Sato has been known to experiment with chocolate in the past, previously making chocolate pencils and chocolate paint tubes. Onomatopoeia, as it is called, is the formation of a word based on its associated sounds, like “cuckoo” or “sizzle” in English. Sato claims that even though they’re all made of the same chocolate, the “distinctive textures create different tastes.”. Only 400 sets were made.For Nendo, the onomatopoeic words used for Maison et Objet’s project describe “drops” or “crunch,” their Japanese phonetics: Sube sube – smooth edges and corners | Tsubu tsubu – small bits or drops | Toge toge – sharp, pointed tips | Zara zara – granular | Goro goro – cubic or with many edges | Fuwa fuwa – soft and airy with many tiny holes | Poki poki – a delicate frame | Zaku zaku – a crunchy sound


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www.nendo.jp/en/